National Brain Awareness Week

National Brain Awareness Week

National Brain Awareness Week takes place from March 14th to 20th, 2022

The Dementia: Understand Together campaign, led by the HSE in partnership with the Alzheimer Society of Ireland, Age Friendly Ireland, Age & Opportunity, Healthy Ireland and the Dementia Services Information and Development Centre, is encouraging everyone to make simple changes to help maintain brain health and reduce the risk of developing some types of dementia.

A Lancet study in 2020 identified 12 modifiable risk factors that could account for 40% of dementia worldwide and we are highlighting a number of these factors, creating awareness of the link with dementia and how people in their midlife can reduce their risk.

Proactive steps people can take include
– being physically active
– eating a healthy balanced diet
– quitting smoking
– managing blood pressure
– making time for social connection and interaction

It’s always a good time to improve brain health and reduce your risk of Dementia and adopting these habits in adulthood can play an important part in reducing risk, as well as developing good routines for life.

Here are 4 simple ways to keep your brain healthy and help reduce your risk of dementia:

Brain Awareness Week - Partner Pack final (1)


Support the campaign

We welcome your support in raising awareness for National Brain Awareness Week by posting or sharing key messages.


Hashtag: #UnderstandTogether

Media Activity
March 15th / 21st /28th
RTÉ One Partnership with The Today Show
March 14th – 25th
Radio ads on RTÉ Radio One and Lyric FM
Advertorial in the RTÉ Guide w/c March 21st

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